The long tail approach to segmentation indicates that companies can make money on selling small amounts of items that only a few people want..
Correct Answer:
Verified
Q37: Customer relationship management (CRM) programs can systematically
Q38: The term share of customer is synonymous
Q63: The VALS™ system is a crucial part
Q73: The members of Generation Y were born
Q113: A target market is not viable unless
Q120: The direct cause of market fragmentation is
Q127: Marketing experts can see an advantage to
Q129: Hispanics tend to be brand loyal,especially to
Q132: There are five steps in one- on-
Q134: During the interact stage of one- to-
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents