The only time many people entertain is during November and December when their homes are decorated for the holidays.The increase in ads for prepared trays of food to be served at these functions is directly related to _ _ segmentation.
A)geodemographic
B)sociocultural
C)geographic
D)demographic
E)behavioral

Question

Quizplus · Accepted Answer

Behavioral segmentation focuses on the behavior of consumers, such as occasions and usage rates. The increase in ads for prepared trays of food during November and December is related to the holiday season, which is a specific occasion influencing consumer behavior.

The Only Time Many People Entertain Is During November and December