A fast- food chain wanted to add a new product to its breakfast menu.The company considered a pancake shaped like a muffin.The problem was in determining how a customer would add syrup to the pancake while eating and driving.Fortunately,one of the company's suppliers developed a crystallized syrup that seeps through the pancake once it is heated.Explain the phase of new- product development that was implemented during this process with the chain and its supplier? Support your rationale.
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