Diffusion refers to .
A)the promotion used to support products throughout their product life cycle
B)the second stage of the market segmentation process
C)the selection of opinion leaders to encourage product acceptance
D)the way the use of a product spreads throughout a population
E)the methodology used for evaluating new product ideas

Question

Quizplus · Accepted Answer

Diffusion is the process by which a new idea, product, or behavior spreads through a population.

Diffusion Refers to