Tony wanted to buy a pair of binoculars but not just any brand.He wanted to buy a pair of Steiner Nighthunter just like the pair he had learned about in his newest copy of Peter's Hunt magazine.He had to visit five different sporting goods stores before he found this brand.For Tony,the Steiner Nighthunter is an example of a _ _.
A)shopping product
B)commodity
C)specialty product
D)convenience product
E)homogeneous product

Question

Quizplus · Accepted Answer

A specialty product is a type of consumer product that is unique and has distinctive characteristics, for which a significant group of buyers is willing to make a special purchasing effort. Tony's effort to find the specific brand of binoculars indicates it is a specialty product.

Tony Wanted to Buy a Pair of Binoculars but Not