Which of the following is a vendor who forms an alliance with a retailer to help gain consumer insight, satisfy customer needs, and improve performance and profit across a category?
A) Assortment supervisor
B) Consumer advocate
C) Category manager
D) Category captain
E) Category specialist

Question

Quizplus · Accepted Answer

A category captain is a vendor who collaborates with a retailer to provide insights and strategies to optimize category performance, benefiting both the retailer and the vendor.

Which of the Following Is a Vendor Who Forms an Alliance