Which of the following statements is true about the basic unit of analysis for making merchandise decisions?
A) Retailers and their vendors typically use the same methods for identifying categories
B) Categories are never defined by brand names
C) Custom wheels would not be a category for a tire retailer
D) The composition of a category must be determined by the manufacturer in order to be logical
E) For a pet storeowner, books on the care and feeding of birds would be an example of a category

Question

Quizplus · Accepted Answer

Books on the care and feeding of birds can be considered a category for a pet storeowner as it represents a specific segment of merchandise related to birds.

Which of the Following Statements Is True About the Basic