The_______ is the basic unit of analysis for making merchandise decisions.
A) variety
B) assortment
C) classification
D) category
E) SKU

Name: The_______ is the basic unit of analysis for making merchandise decisions. A) variety B) assortment C) classification D) category E) SKU
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Category is the basic unit of analysis for making merchandise decisions because it represents a group of products that are similar in terms of their function, target market, and price point.

The_______ Is the Basic Unit of Analysis for Making Merchandise