A department store chain is considering a promotion for one of their buyers. This buyer has strong communication skills, learns quickly, and has an ability to develop long-term relationships. Which of the following would be the least advantageous to the store in utilizing this buyer's talents?
A) Give the buyer responsibility for men's socks
B) Have the buyer purchase Tommy Hilfiger apparel
C) Move the buyer into buying Liz Claiborne apparel
D) Give the buyer responsibility for women's intimate apparel
E) Put the buyer in charge of Lancôme cosmetics

Question

Quizplus · Accepted Answer

Assigning the buyer to men's socks would be the least advantageous because it is a low-involvement product category that typically doesn't require strong communication skills or the ability to develop long-term relationships, unlike the other options which involve more complex and relationship-driven buying processes.

A Department Store Chain Is Considering a Promotion for One