Parallel branding:
A) targets a price-sensitive consumer
B) abounds in the fragrance market
C) is frequently referred to as the house brand
D) can be used to bolster private-label sales
E) imitates the manufacturer brand and is perceived as lower quality

Question

Quizplus · Accepted Answer

The Answer of Parallel branding:
A) targets a price-sensitive consumer
B) abounds in the fragrance market
C) is frequently referred to as the house brand
D) can be used to bolster private-label sales
E) imitates the manufacturer brand and is perceived as lower quality

Parallel Branding