Which of the following best describes the type of data analysis that focuses on the composition of the bundle of products purchased by a household during a single shopping occasion?
A) Merchandising analysis
B) Shopping cart analysis
C) Shopping basket analysis
D) Grocery cart analysis
E) Market basket analysis

Question

Quizplus · Accepted Answer

Market basket analysis is a data analysis technique that examines the composition of products purchased together during a single shopping occasion, often used to identify patterns and associations in consumer buying behavior.

Which of the Following Best Describes the Type of Data