Tabi has information about a customer that includes what she has purchased, the colours, sizes and styles, and how she has responded to recent promotions. This information is collectively called:
A) a responsive information
B) a customer information
C) demographics
D) a customer database
E) a preferential database

Question

Quizplus · Accepted Answer

A customer database is a collection of information about customers, including their purchase history, preferences, and responses to promotions.

Tabi Has Information About a Customer That Includes What She