Luke was interested in developing a communication budget for his holistic vitamin shop which he will be opening in thirty days. He is planning an opening sale event, and will advertise through local newspapers. With the available information, the method would be best for Luke to use in developing his communication program is:
A) percentage of sales method
B) objective and task method
C) marginal analysis method
D) competitive parity method
E) affordable method

Question

Quizplus · Accepted Answer

The objective and task method is best for Luke as it allows him to set specific objectives for his opening sale event and determine the tasks and budget needed to achieve those objectives.

Luke Was Interested in Developing a Communication Budget for His