Why is it necessary for retailers to develop and implement a communication program?
A) To encourage customers to buy
B) To increase customer awareness of their Internet sites
C) To attract customers to their stores
D) To build appealing brand images
E) All of these

Question

Quizplus · Accepted Answer

A communication program is necessary for retailers to encourage purchases, increase awareness of their online presence, attract customers to physical locations, and build strong brand images, making all options relevant.

Why Is It Necessary for Retailers to Develop and Implement