Costco's merchandise is sold in large quantities and stacked high on metal shelving. This merchandising gives the customer a message of low prices. Which of the following merchandising techniques is Costco using?
A) Price lining
B) Colour presentation
C) Tonnage merchandising
D) Frontal presentation
E) Idea-oriented presentation

Question

Quizplus · Accepted Answer

Costco uses tonnage merchandising, which involves displaying large quantities of merchandise to convey a message of low prices and value to customers.

Costco's Merchandise Is Sold in Large Quantities and Stacked High