Bloomingdales in New York uses time-released atomizers that spray a lavender scent in the lingerie department. The managers say it enhances the customer's shopping experience, soothes shoppers, and increases sales. Which of the following design objectives would this practice most likely satisfy?
A) Design should include aromatherapy
B) Design should be flexible
C) Design should consider cost versus value
D) Design should be consistent with the retailer's strategy
E) Design should positively influence consumer behaviour

Question

Quizplus · Accepted Answer

The use of lavender scent is intended to enhance the shopping experience and influence consumer behavior positively by soothing shoppers and potentially increasing sales.

Bloomingdales in New York Uses Time-Released Atomizers That Spray a Lavender