Which one of the following is not a major concern of strategic management?
A) Strategic options
B) The marketing mix
C) Organisational resources and competencies
D) Mission and objectives
E) The external environment

Question

Quizplus · Accepted Answer

The marketing mix is primarily a tactical tool used in marketing management, not a major concern of strategic management, which focuses on broader issues like strategic options, resources, mission, and the external environment.

Which One of the Following Is Not a Major Concern