What do you understand by the term 'strategic direction'?
A) 'Strategic direction' refers to the underlying intent of a strategy, e.g. growth, consolidation, market entry or diversification.
B) 'Strategic direction' refers to the leadership offered by the senior management team of an organisation.
C) 'Strategic direction' refers to the general direction in which an industry as a whole is moving.
D) 'Strategic direction' refers to the direction the organisation would like to move in the next five years.

Question

Quizplus · Accepted Answer

Strategic direction refers to the underlying intent of a strategy, such as growth, consolidation, market entry, or diversification, which guides the organization's long-term goals and actions.

What Do You Understand by the Term 'Strategic Direction