Which of the following is not an example of market development?
A) Dell enters a previously untapped segment with a selection of products from its existing portfolio.
B) Sony begins exporting Play Station 2 to North Korea.
C) Tesco opens ten new stores in Germany.
D) Jaguar launches the X Type or 'baby Jag'.

Question

Quizplus · Accepted Answer

Market development involves expanding into new markets with existing products. Launching a new product, as Jaguar did with the X Type, is an example of product development, not market development.

Which of the Following Is Not an Example of Market