What is the TOWS matrix?
A) An upside down SWOT analysis
B) A matrix assessing Time versus Opportunity and Willingness versus Strength
C) A matrix assessing Technology, Organisation, Work processes and Systems
D) A way of identifying strategic options addressing different combinations of internal factors(strengths and weaknesses) and external factors (opportunities and threats)

Question

Quizplus · Accepted Answer

The TOWS matrix is a strategic tool used to identify and evaluate strategic options by considering different combinations of internal factors (strengths and weaknesses) and external factors (opportunities and threats). It is an extension of the SWOT analysis.

What Is the TOWS Matrix