If an organisation's objective is to spread market portfolio by gaining a presence in foreign markets, which would be the most suitable of the following alternatives?
A) Forming a strategic alliance with a supplier abroad
B) Investing heavily in the development of a new product
C) Investing heavily in an advertising campaign on national television
D) Forming a strategic alliance with a distributor abroad

Question

Quizplus · Accepted Answer

Forming a strategic alliance with a distributor abroad is most suitable for gaining a presence in foreign markets as it leverages local distribution networks and market knowledge.

If an Organisation's Objective Is to Spread Market Portfolio by Gaining