Which one of the following do you think is not a reason why it is important for businesses to study technology trends as part of the PEST analysis?
A) Technological innovation can provide new ways of distributing products.
B) New technologies create new market opportunities.
C) New technology can reduce costs.
D) Technological innovation leads to discontinuous change in industries.
E) Technological innovation has to be effectively managed in an organisation.

Question

Quizplus · Accepted Answer

Managing technological innovation within an organization is an internal factor, not an external one, and PEST analysis focuses on external factors.

Which One of the Following Do You Think Is Not