Why Is It Often a Good Idea to Be Unpredictable

Why is it often a good idea to be unpredictable in a hypercompetitive situation?

A) Because this creates market confusion, which increases sales.
B) Because if competitors can see a pattern they can predict the next competitive move.
C) Because if your organisation can identify a pattern, it is likely that the competition can also do so.
D) Because if competitors can see a pattern your organisation will not be able to predict its own future moves.