A cognitive bias that leads managers to remain committed to a losing course of action and not admit mistakes is __________.
A)escalation of commitment
B)cognitive dissonance
C)representativeness
D)projection

Question

Quizplus · Accepted Answer

Escalation of commitment is a cognitive bias where individuals or managers continue to invest in a failing course of action due to the reluctance to admit past mistakes or losses.

A Cognitive Bias That Leads Managers to Remain Committed to a Losing