A computer manufacturer uses its competence in product design to produce laser printers. This company is pursuing which of the following strategies?
A)Related diversification
B)Unrelated diversification
C)Product development
D)Vertical integration

Question

Quizplus · Accepted Answer

Related diversification involves expanding into new products or services that are related to the company's existing products or services. In this case, the computer manufacturer is using its competence in product design to produce laser printers, which are related to its existing computer products.

A Computer Manufacturer Uses Its Competence in Product Design to Produce