Although research has shown that consumers think better of products made by firms they feel are behaving ethically, many "ethical" companies encounter difficulties selling their products. What is a good a reason for this?
A) products made by ethical companies are hard to find for consumers
B) ethical companies do not make good quality products
C) there is no such thing as true ethical company
D) consumers lie on surveys about ethical companies in order to appear like they care
E) sometimes consumers' buying behaviour is not consistent with their positive attitudes about ethical products

Question

Quizplus · Accepted Answer

Consumers may express positive attitudes towards ethical products but their actual purchasing decisions can be influenced by other factors such as price, convenience, or brand loyalty, leading to a discrepancy between their attitudes and behaviors.

Although Research Has Shown That Consumers Think Better of Products