The expanded view of the exchange which includes the issues that influence the consumer before, during, and after a purchase is called:
A) the value
B) the marketing mix
C) the consumption process
D) the pre- sell strategy
E) the strategic focus

Question

Quizplus · Accepted Answer

The consumption process encompasses the entire experience of a consumer with a product or service, including the influences before, during, and after the purchase.

The Expanded View of the Exchange Which Includes the Issues