In terms of customer complaints, marketers should:
A) ignore silly ones and focus on important ones
B) encourage them
C) put them in a file and deal with them when they have time
D) handle them through email
E) challenge customers to prove that they were wronged

Question

Quizplus · Accepted Answer

Encouraging customer complaints allows marketers to gain valuable feedback, improve products or services, and enhance customer satisfaction and loyalty.

In Terms of Customer Complaints, Marketers Should