The Lower Classes Use More Restrictive Codes Than Do the Upper

The lower classes use more restrictive codes than do the upper classes. How does this knowledge change the way insurance would be sold to a working- class man compared to an upper- class man?

A) The promotion to the working- class man would emphasize his immediate satisfaction in knowing that his family will be cared for, while the upper- class promotion would emphasize the long- term consequences of the choice.
B) The promotion to the working- class man would emphasize the long- term benefits of insurance, while the upper- class promotion would emphasize the short- term consequences of the choice.
C) Both men would receive the same ad because elaboration codes have been found to be irrelevant to this product category.
D) The promotion to the working- class man would emphasize words while the upper- class promotion would emphasize pictures.
E) The promotion to the working- class man would emphasize pictures while the upper- class promotion would emphasize words.