The lower classes use more restrictive codes than do the upper classes. How does this knowledge change the way insurance would be sold to a working- class man compared to an upper- class man?
A) The promotion to the working- class man would emphasize pictures while the upper- class promotion would emphasize words.
B) The promotion to the working- class man would emphasize the long- term benefits of insurance, while the upper- class promotion would emphasize the short- term consequences of the choice.
C) The promotion to the working- class man would use a large vocabulary, while the upper- class promotion would contain few qualifiers.
D) The promotion to the working- class man would emphasize his immediate satisfaction in knowing that his family will be cared for, while the upper- class promotion would emphasize the long- term consequences of the choice.
E) Both men would receive the same ad because elaboration codes have been found to be irrelevant to this product category.
Correct Answer:
Verified
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