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One Problem with Marketing Brands with Ethnic Names in Them

Question 21

Multiple Choice

One problem with marketing brands with ethnic names in them within Canada is:


A) these brands are typically perceived as being of lower quality
B) there are laws that impose harsh restrictions against such practices
C) people that have moved from other cultures perceive this as tokenism
D) it is too difficult to advertise these brands because of their name
E) people that speak one of Canada's two official languages have low brand recall for these brands

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