Some people have been offended when marketers refer to some event such as the Super Bowl as a sacred event. They believe that business people are being disrespectful. Explain how the concept of sacred in consumer behaviour is both the same and different from the concept of "sacred" held in a traditional religious context.

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The Answer of Some people have been offended when marketers refer to some event such as the Super Bowl as a sacred event. They believe that business people are being disrespectful. Explain how the concept of sacred in consumer behaviour is both the same and different from the concept of "sacred" held in a traditional religious context.

Some People Have Been Offended When Marketers Refer to Some