Information about recent brand introductions can be more easily retrieved from memory than about the pioneering brand (the first to enter the market).

Name: Information about recent brand introductions can be more easily retrieved from memory than about the pioneering brand (the first to enter the market).
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Pioneering brands often have a first-mover advantage, making them more memorable and easier to retrieve from memory compared to later entrants.

Information About Recent Brand Introductions Can Be More Easily Retrieved