Negative reinforcement occurs when a response is followed by unpleasant events, thereby decreasing the likelihood that a behaviour will be repeated. In contrast, punishment occurs when a behaviour is strengthened so that a person will avoid a negative outcome.

Question

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Negative reinforcement involves removing an unpleasant stimulus to increase the likelihood of a behavior being repeated, while punishment involves presenting an unpleasant stimulus to decrease the likelihood of a behavior being repeated.

Negative Reinforcement Occurs When a Response Is Followed by Unpleasant