A group of products recalled by consumers as sharing some attribute or quality are called:
A) a previously purchased set
B) a hierarchical set
C) an evoked set
D) a stimulated set
E) a recognition product set

Question

Quizplus · Accepted Answer

An evoked set refers to the group of products or brands that a consumer considers when making a purchase decision, based on their recall of shared attributes or qualities.

A Group of Products Recalled by Consumers as Sharing Some