The "involvement profile" describes the typical consumer who is likely to purchase items for each kind or type of involvement.

Name: The "involvement profile" describes the typical consumer who is likely to purchase items for each kind or type of involvement.
Brand: Quizplus
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The involvement profile is a concept in consumer behavior that categorizes consumers based on their level of interest and engagement with a product, which influences their purchasing decisions.

The "Involvement Profile" Describes the Typical Consumer Who Is Likely