The discrepancy that exists between the consumer's present state and some ideal state, and the subsequent arousal this causes, is called a drive.

Name: The discrepancy that exists between the consumer's present state and some ideal state, and the subsequent arousal this causes, is called a drive.
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A drive is an internal state that arises in response to a need, creating a tension that motivates an individual to take action to satisfy that need and return to a state of equilibrium.

The Discrepancy That Exists Between the Consumer's Present State and Some