"Elaboration" is the term used to refer to the level of personal importance or interest the consumer perceives, evoked by a stimulus within a specific situation.

Question

Quizplus · Accepted Answer

"Elaboration" refers to the extent of thought and analysis a consumer puts into processing information, rather than the level of personal importance or interest. The term you might be thinking of for personal importance or interest is "involvement."

"Elaboration" Is the Term Used to Refer to the Level