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When Consumers Push Back Against a Company Because of a Unwillingness

Question 53

Multiple Choice

When consumers push back against a company because of a unwillingness to believe that the company is being as environmentally- friendly as they claim, they are engaging in:


A) greenwashing
B) counter- hyping
C) socially responsible backlash
D) regressing
E) whistle blowing

Correct Answer:

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