Ray's house needed a new roof when he read the home builder's magazine he was able to pause and reflect on what he read on each page. This is an example of:
A) simulated involvement
B) motivated involvement
C) message- response involvement
D) ego involvement
E) product involvement

Question

Quizplus · Accepted Answer

Message-response involvement refers to the engagement and reflection a person has with the content of a message, such as reading and thinking about the information in a magazine.

Ray's House Needed a New Roof When He Read the Home