Doug comes from a family background where a strong ethical code was developed at an early age. He has few resources, but he tends to favour brands that are tried and true. According to the VALS typology he can fit into which of the following groups:
A) Actualizers
B) Believers
C) Achievers
D) Strivers
E) Fulfilled

Question

Quizplus · Accepted Answer

Believers are characterized by their strong ethical codes and preference for established brands, aligning with Doug's background and tendencies.

Doug Comes from a Family Background Where a Strong Ethical