Careful consideration of message content, generation of cognitive responses to ad arguments, and a rational evaluation of an ad's persuasive element are all typical of messages processed via the route to persuasion.
A) direct
B) main avenue
C) peripheral
D) central
E) tertiary

Question

Quizplus · Accepted Answer

The central route to persuasion involves careful consideration of message content, generation of cognitive responses, and rational evaluation of an ad's persuasive elements.

Careful Consideration of Message Content, Generation of Cognitive Responses to Ad