The uses and gratifications approach to communications recognizes that:
A) all activities in the end have positive value
B) most people are passive participants in regards to media usage
C) quickness is more important than actual content
D) people would rather give time and money than receive them
E) distinction between marketing information and entertainment is blurring

Question

Quizplus · Accepted Answer

The uses and gratifications approach focuses on how individuals actively seek out media to satisfy specific needs or desires, and recognizes that the lines between marketing information and entertainment are increasingly blurred as people use media for various gratifications.

The Uses and Gratifications Approach to Communications Recognizes That