When Sally sees an ad in a newspaper about a particular product, goes to the store, reviews the actual product offer in the store, rejects the product, and tells the sales- person why she did not buy the product, she is providing in the communications model established by the store.
A) feedback
B) a message
C) a decoding device
D) media forms
E) noise

Question

Quizplus · Accepted Answer

Sally is providing feedback by communicating to the salesperson why she did not purchase the product, which is an essential part of the communication process in a marketing context.

When Sally Sees an Ad in a Newspaper About a Particular