Before making a purchase, a consumer already has in mind a number of brands which would be acceptable possibilities, which is called the consumer's retrieval set.

Name: Before making a purchase, a consumer already has in mind a number of brands which would be acceptable possibilities, which is called the consumer's retrieval set.
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Question

Quizplus · Accepted Answer

The set of brands a consumer considers acceptable before making a purchase is called the "evoked set," not the "retrieval set."

Before Making a Purchase, a Consumer Already Has in Mind