Bill could not tell the Argonauts from the Stampeders during CFL Football on his tiny, antiquated black- and- white TV set! After he watched the second half of the game on his neighbour's big TV set, he realized there was a significant difference between his current state of affairs and a desired or ideal state. His perception is labelled:
A) hemispheric communication
B) problem recognition
C) fantasy aspiration
D) latent response syndrome
E) purchase differential

Question

Quizplus · Accepted Answer

Bill's realization of the difference between his current viewing experience and the ideal experience on a better TV is an example of problem recognition.

Bill Could Not Tell the Argonauts from the Stampeders During