Which of the following most accurately describes one of linguist George Kingsley Zipf's findings in the 1930s?
A) Words that start with vowels are not ideal for advertisement headlines.
B) The word "sex" should be left out of marketing promotions.
C) People prefer English titles on products ten- to- one over other titles.
D) The word "the" occurs about twice as often as the word "of" in the English language.
E) People prefer short words rather than long words in advertising.

Question

Quizplus · Accepted Answer

Zipf's law states that in a given language, the frequency of any word is inversely proportional to its rank in the frequency table. This means common words like "the" appear more frequently than less common words like "of".

Which of the Following Most Accurately Describes One of Linguist