Advertisers may spur problem recognition by urging consumers to buy a product, such as a microwave oven, regardless of which brand they choose. Such marketers are:
A) presenting product benefits superior to another brand's
B) seeking a demand response
C) creating secondary demand
D) creating primary demand
E) building needs

Question

Quizplus · Accepted Answer

Creating primary demand involves encouraging consumers to purchase a product category in general, rather than a specific brand, which aligns with urging consumers to buy a product like a microwave oven regardless of the brand.

Advertisers May Spur Problem Recognition by Urging Consumers to Buy