Choosing a product on the basis of its having the largest number of positive attributes is typically the case when a consumer is using the:
A) conjunctive rule
B) simple additive rule
C) elimination- by- aspects rule
D) noncompensatory rule
E) attribute preference rule

Question

Quizplus · Accepted Answer

The simple additive rule involves choosing a product based on the total number of positive attributes it has, without considering the importance of each attribute.

Choosing a Product on the Basis of Its Having the Largest