Some researchers characterize the consumer decision- making process as a continuum according to how much effort goes into the decision. They say it is anchored at each end by and .
A) habitual decision making; unlimited problem solving
B) limited problem solving; unlimited problem solving
C) habitual decision making; limited problem solving
D) habitual decision making; extended problem solving
E) limited problem solving; extended problem solving

Question

Quizplus · Accepted Answer

Habitual decision making involves minimal effort and is at one end of the continuum, while extended problem solving involves significant effort and is at the other end.

Some Researchers Characterize the Consumer Decision- Making Process as a Continuum